Our Visual Identity

Bringing our brand promise to life through visuals

Our Logo

Our Tagline

three by two grid color palette with blues, greens, dark oranges, dark yellows, and grays

Our Color Palette

Typography

a green chevron and red chevron on a gray background

Our Graphic Elements

two by two small photo grid

Our Photostyle

Physical Installations

The State Seal

Our Logo

oklahoma logo

The Oklahoma logo is the single-most important visual element of our visual identity, and it functions as a powerful identifier of our state.

The design of our logo is based on shapes and colors embedded in our history. The form is inspired by our native heritage. It reflects earth, sky, water, agriculture and forest. These colors also speak to the seasons. A white star is a powerful symbol of America which is a part of our state seal and on the original flag of the state. Chevrons acknowledge our military. These elements form a circle and direct their energy inward, dramatizing Oklahoma as a hub at the center of America. This symbol invites everyone to join us here in an embracing community, to take in countless unexpected experiences and explore genuine opportunity. 
 
The logo is used on external-facing communications, internal employee communications,
signage, and fleet.
 
 

Logo versions

Configurations
The state logo has two standard configurations – vertical and horizontal.  Custom configurations may be developed for special formats such as signage or digital icons, but these should only be used in consultation with the State Brand Marketing Team

 

Standard Vertical Configuration

 

Standard Horizontal Configuration

Special use configurations

The two special configurations shown below are used in special instances where space is
limited.

Large Symbol A

Large Symbol B

Clear Space

The Oklahoma logo is most visible and effective when surrounded by open space. As you’ll see in the diagram, unobstructed clear space must surround the logo in all situations. At minimum, this space must be equal to the measure of a square drawn within the star of the symbol. In many cases, more clear space is ideal.
 
In special cases, such as signage, it may be acceptable to reduce the clear space around
the logo so that it reproduces larger for improved legibility – please contact the State Brand
Marketing Team.

Minimum Size

Minimum Size Print

Minimum Size – Digital

To make sure it is visible and legible, the Oklahoma logo should never be used where the
symbol is smaller than 1/4-inch tall in print materials. On digital applications, the Oklahoma
logo should never be smaller than 36 px tall.
Logo color

Full Color Logos

The preferred color of the Oklahoma logo is in full color on a white background. There is a
reverse version of the full-color logo for use on dark or black backgrounds.
sky blue oklahoma branding logo vertical

Monochrome Logos

The logo also appears in six, color, monochrome versions, each matching a segment of the
full-color logo.
The monochrome logos are used in instances where a more serious or subtle impression
is desired. They may also be used if the color conceptually relates to the subject matter
presented – for example, using the green monochrome logo for environmental matters.

Greyscale black and reverse logos

Flat black and reverse logos

Black and reverse logos
Black and reverse logos can be used in two-color applications.
The reverse logos may be used on colored backgrounds.  Greyscale black and reverse logos show the different segments in the  chevrons of the logo.  The flat black and reverse logos do not.
Only use the flat versions of the logo where technical limitations prevent using another version. Printing the logo small on a pen is an example of proper usage of a flat logo. 
 
Backgrounds
When using the Oklahoma logo on a colored background or photograph, always make sure
the surrounding area is simple and provides enough contrast to be visually clear. 
 
Incorrect logo usage
Consistent and proper use of the logo is vital for building recognition for our brand.  Here are several common examples of incorrect logo usage that must be avoided.
 
 
Key takeaways:
– Choose the appropriate configuration for your format
– The full-color version is preferred
– Make sure the logo is clear and easily readable
against the background
– Respect the protected area
– Don’t alter the logo art
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